Art of the title

1. What is the definition of a Title Sequence?
A title sequence is a method that the film industry uses to present the director,actors, presentors ect. this is accompanyed by sound and visual effects

2. What is the function of a Title Sequence?
The function of a title sequence is to inform the audience as to who is in the film and who helped to create it. These are normally only the key features

3. Name three films featured in the A Brief History of the Art of the Title Sequence?
The phantom of the opera
Singing in the rain
the pink panther

4. Select a film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result? Name of chosen Film Title Sequence: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling: 
The phantom of the opera  uses a very deary and dark typography.The text is seen to be almost phantom like, enphasising the title of the film. The mood is extremely dark and depressing due to the the lack of colour.Singing in the rain uses an extrwemely bright a cheerful typography.The use of yellow conveys a feeling of happyness and joy.This contrasts with the title of "singing in the rain" due to the fact rain is seen to be an extremely dull and depressing weather.The yellow text also reflects the colour of the raincoats worn by the people in the background.The pink panther uses an extremely suave and sophisticated typography.The text conveys an extremely french atmostphere due to the text being in cursive.I found the use of the pather symbolic however i found this trait appealing and somewhat cute. They use pink writing which is extremely appropriate for the title.

5. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film? A SERIES OF UNFORTUNATE EVENTS The typography is extremely plain however, The use of animation within the seqence covers the fact  it is so plain. I extremely enjoyed the dark, deary atmostphere of the sequence. It has a tim burton feel towards it and even though it is extremely gothic and creepy. it has a hunting beauty about it. The sound used within the sequence is extremely classical and soft adding to the old age victorian feel.

6. Select another film Title Sequence shown in the A Brief History of the Art of the Title Sequence and discuss how the Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result? Name of chosen Film Title Sequence: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling: iron man
The title sequence for iron man is extremely cleaver in the way they use animation. The animation is shown to look like blueprints.This is an exceptionally good trait and is extremely relevant to the movie itself. The text is lit up and is very similar to tron  however i feel this is appropriate and is quite inventive. The sequence gives off an extremely futuristic and electric atmosphere  bringing an instantaneous burst of excitement to the audience.

7. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film? The fact the sequence uses bright lights and blue print style animation conveys the idea that it is either sci-fi or super hero. The sequence gives off an extremely futuristic vibe.

8.Visit the following website: Art of the Title watch the sequences and read the 6 Film Title Sequence interview with Richard Morrison. The videos are on vimo and will take a little while to load so be patient.

What kind of nuance does Richard Morrison look for when creating a Title Sequence? Select 2 of the 6 Morrison Title Sequences (CHOICE: Brazil, Batman, High Fidelity, The Dreamers, Sweeney Todd: The Demon Barber of Fleet Street, Vantage Point) and answer the following questions: Name of 1st chosen Film Title Sequence created by Richard Morrison: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling: Sweeny Todd: The demon barber of fleet street 

9. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?The typography used within the "Sweeny Todd  title sequence is extremely plain,This is backed up by the use of white.The font of the text is "Times New Roman".This is extremely appropriate due to the time period the movie is set.The fact that the text is made to be so plain and formal is to draw focus to the visual imagery.The imagery shown within the sequence depicts darkness, blood ect. At the beginning of the sequence it shows  rain and thunder, this conveys an extremely dull and depressing mood.The imagery shown seems to have red as the brightest colour,drawing focus to the blood. This shows that blood is a key element within the movie. The imagery also foreshadows the movie linking things in such as ; The barbers chair, meat grinder, cogs, trapped door,pies. The fact the title sequence uses so much blood in a number of different ways and also tracks the journey that the blood takes from the barbers chair, makes the whole experience of the sequence slightly uncomfortable and uneasy. Although the typography is extremely plain it soon changes to a bright crimson to announce the title of the film (tying in with the theme of blood). The sequence uses an orchestra for the opening music. This is extremely appropriate due to the fact it is a musical. The melody creates a climax at times by changing the tempo and dynamics of the composition.

10. What does Richard Morrison explain about the Film Title Sequence?
"Animating blood and its movement became the most crucial and challenging element of the sequence."- Richard Morrison
Richard Morrison explains that he had to build  platforms and then pour fake blood down them to imitate the blood movement and film it. he explains that he wanted to give it a comical feel, which worked extremely well. " I really like this narrative piece (mine) and those coloured frames (Shay Hamias, director)."- Richard Morrison

11. Does Richard Morrison feel the Film Title Sequence was successful, why or why not? Name of 2nd chosen Film Title Sequence created by Richard Morrison: Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling:Batman

12. What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film? At the start of the sequence the production companies logo is shown with a light blue clouded background behind.The background then fades to a night sky(The time in which bats come out). The typography used is bright yellow with a bold Times Roman font. The yellow typography on the black background is obviously inspired by the suit that the 1989 batman wore. The logo on his suit is bright yellow, however the suit itself is pitch black. The sequence is extremely disorientating due to how dark it is , you are unable to see clearly where the camera is leading you.The sequence guides you around a dark metallic structure. This is unclear until the end due to how the parts of the structure are shrouded in the shadows.The structure is then revealed to be the logo trademark in which the main character of the batman uses.The visual imagery conveys a mysterious and uncomfortable feeling.The mood created by the dark colours is scary and yet at the same time depressing.The visual imagery of the sequence is also shown to be slightly damp, a lot like a bat cave. The fact that the sequence doesn't reveal to the audience straight away allows the audience to feel a sense of curiosity and wonder.The sequence uses an orchestra.The tempo changes throughout. At times the tempo is slow and sweepy however at other times it is fast and sudden.This adds to the climax created by the melody.Also the dynamics of the piece raises higher than other parts. This also helps to create a climatic peak. 

13. What does Richard Morrison explain about the Film Title Sequence?

"The Batman 1989 environment was not that homogenized. In fact, there weren’t many people on the same platform and we were all very individual.

I did not know Tim before so I had to pitch for the project. We just had to make sure what we were about. I sat with him for a few minutes, and then just walked around the set of Gotham city. And that was it, really. I clearly remember I sat back in the car and all of a sudden, I knew it. I knew it had to be something about the classic Batman comic logo. I thought, ‘What if we think of that in a 360º move? How about if it’s in landscape? How about I make it something you can move around, so you don’t quite know what it is?’ So that was the idea and then I just invented the world around it. Nobody did anything like it before so that’s why it probably retained its timeless feel." - Richard Morrison

14. Does Richard Morrison feel the Film Title Sequence was successful, why or why not? New Film Title Sequence Questions Chosen Film: Rating: Why did you choose this film? Discuss how the film’s existing Title Sequence uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result? Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling: Discuss how the film’s New Title Sequence (created by you) uses Typography Elements (text), Visual Imagery/Sound Elements and what kind of mood/feeling is created as a result? Use of Typography Elements (text): Use of Visual Imagery/Sound Elements: Mood/feeling: What does the use of Typography Elements (text), Visual Imagery/Sound Elements in the chosen film Title Sequence suggest about the theme/content of the film?

PRELIM Task ... THE ENCOUNTER

idea for movie title

STORY BOARD

The encounter from keylimedpie

me planning

The encounter prelim brain storm

Props for prelim

Music and sound effects for plelim

COSTUME FOR PRELIM

Evaluation of other juno videos

Group	How was the use of camera shots?	Use of editing?	Use of lighting?	Overall success of video
Ben Flatt Charlotte Greggory	The shots were good, however the camera was extremely shaky and would have been much more effective with the use of a wheeled object. The scenes look extremely similar so it is hard to see the swap in scenes.	The editing was done exceptionally well. I really enjoyed how they accomplished the stylised cartoon style the original Juno creates. I feel the video could have used more transitions to show the swap in scenes like the original.	No artificial lighting was used to create effect. only natural lighting was used due to the outside scenes in the original.	I feel the video as a whole was decent however, with the use of a few tweaks it could have been much better.
Lara eardly dom	The first shot of dom walking down the street is extremely disorientating and shaky. However, this aside they managed to get the camera angles spot on and was able to keep the camera steady the rest of the time.Another thing i realised is that they were missing some scenes and were putting them in the wrong order which was an extremely bad mistake to make.	I extremely liked the use of the stylised cartoon effect. This group in particular used the tree to start the effect exactly like in the original. The only things i would say about the editing would be on a personal view i disliked the use of slow motion.I also feel the transitions were well used and weren't too cheesy.	No artificial lighting was used to create effect. only natural lighting was used due to the outside scenes in the original.	I really enjoyed this attempt at the Juno video,However i was disappointed that there were missing scenes and some scenes out of place, it was a good attempt though.
Becky.s  Emma. R James .c	I really enjoyed how Stable the video was throughout. The scenes and angles were captured perfectly.One thing i thought was exceptionally impressive was the Ariel view.I say this because very few people accomplished it	I really liked the high res effect they used instead of the stylised cartoon effect. I liked it because it was different and somewhat more intriguing.I also liked the use of transitions throughout the video.	No artificial lighting was used to create effect. only natural lighting was used due to the outside scenes in the original.	I thought the video was really good overall. I couldn't find any flaws or things i feel i could change about the video.