Evaluation 4. Who would be the audience for your movie?

Who would be the audience for your movie?

This is an image in which i drew to present our target audience.Our movie targets teens from 15-21 boys and girls. The ideal group we are looking at targeting is of an alternative nature most likely gamers, obviously lovers of zombie and comedy films, Probably liking movies such as Scott pilgrim vs the world , Shaun of the dead or zombie land.This social group could be considered as hipsters or even geeks. We feel the selling point to this certain social group would be the  fact we incorporate a lot of what these people enjoy e.g. games,comics,movies and even anime. Their dress sense normally is influenced by the things they like therefore a person that has a love for anime and Japanese culture will almost defiantly colour their hair much like the girl you see below.A gamer however will not care too much for their appearance and will normally wear a simple t-shirt with their favourite game logo on it e.g. borderlands, bio shock, dead rising etc.  This is the same for both female and male. Although the themes in our movie are primarily male we feel this would target more so the female audience. This is due to the two main protagonists being female within a male world and can also be deemed quite feminist also saying that just because they are girls does not mean they cant do exactly what a guy can do. Conventionally within the genre of film it would be extremely male based with only the female as the "damsel" however we have decided to switch this idea completely to create something much more appealing towards women.


The  girls within our movie are presented as very powerfuly,headstrong young females that do not let others get the best of them even though they are severely bullied and have nobody but eachother. For this reason our movie could also target the emotional side of our target audience and become appealing towards the hand full of people that may get bullied at school.This may give them a little more confience in thelselfs while also being able to relate to Penny and Dory. Due to our movie having a little touch of everything we have an extremely wide range to consider for our target audience. There is alot of violence however not gory at all. This could appeal to familys with teenage children while also appealing to the parents due to the 80's and 90's retro game refrences.                
Pictures of our target audience

How does your media product present particular social groups

How does your media product present particular social groups?

Our media product only presents one particular social group.There are not enough films that present the alternative social group made up of geeks,gamers,emos,goths,hipsters etc. Due to this we found it hard to find sources in other movies showing similar people to our characters.

Although our characters are presented as geeky,socially awkward game addicts we did not go COMPLETELY  stereo typical in the way we showed them.We conducted a survey and approached people we felt would like our movie.From this we felt we would take a much more realistic approach towards our characters and allow the target audience to relate to our characters.We have added in  small stereo typical elements within the opening scene to define the genre.Although we have used stereo typical elements we have shown the alternate social group as nothing more than what it really is. Penny the lead protagonist is shown to be a Japanese obsessed gamer girl with many social issues hiding herself behind her hair and her yellow pikachu onesie.Dory however is presented as a young goody two shoes book worm that in her spare time likes to be a little bit of a rebel and play video games with her friend Penny.Dory is shown not to have any apparent social issues there for we show two sides of the alternate scene. The issues that these girls have are real issues that people within this particular social group tend to have therefore the audience can find themselves relating to either the main protagonist Penny or the sidekick Dory.



I also feel we raise the issue of bullying within this social group and show exactly how out casted the rest of society makes these people feel. When Dory asks Penny about having a house party  she replies  "yeah, i could invite you and........... never mind". This shows that People like Dory and Penny who are in fact representation of the alternative scene  are taken for granted and pushed out of society like unwanted stray dogs.For this reason they stick together to allow themselves at least a small amount of friendship into their lives. The fact that we raise the bullying issue helps connect with audience but also shows people who would not be considered alternative how their small actions make this particular group of people feel.In summery we present the alternative social group as completely separate from conventional social standards. Unlike typical mainstream social groups such as popular girls, jocks etc. each person is completely unique .

Evaluation activity 5

How did you Attract/Address your audience?

Ramona Flowers

Penny 

We have decided that scott pilgrim vs the world's main female protagonist Ramona Flowers is extremely similar to our movie zomped's main female protagonist Penny.Penny much like Ramona is a sarcastic and out of place teenager  that doesn't get very close to the people around her. Although Penny and ramona are social virgins , only really liking males they are both are surprisingly skilled at fighting. Penny and Ramona both are extremely flamboyant in the way they present themselves, Ramona and her constant hair colour changes and penny with her crazy costumes.However. Penny and Ramona are considerably different. Ramona unlike penny is  an intense romantic interesting within the film and while both of them get on better with boys Ramona looks at them as more of a romantic interest appose to just friends

 

final cut

link to the ROUGH CUT :

http://gbhsasgeorge.blogspot.co.uk/2013/12/heres-rough-cut-for-opening-sequence-to.html

EXTENDED CUT

Additional Footage [Extended]

We decided to cut this sequence from the end of the final cut for the examiner's marking purposes, as the overall sequence would have been too long.

Another reason for which decided to cut this footage is because some of the feedback which we received from our peers and our target audience suggested that the scene and the dialogue 'dragged' too much. Also, one of our teachers added that it developed the sequence beyond an opening sequence, because the character profiles began to develop at too much of an early stage.

Brain storm moment

LOOK AT ALL OUR FEED BACK

We presented the rough cut of zomped to an audience to gain some feedback as to the successfulness of the film so far. Although we felt we had done an extremely good job the feedback showed us exactly where we were lacking, and we were lacking alot. Alot of people said that the sounds were too fake and alot of people felt it looked too much like a trailer.For this reason we decided to reshoot and get exactly what we needed.